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We Build Great Companies for a Long Time.

Rite invests in potential category leaders within software and commerce. As an active partner, Rite engages to support early Nordic growth stars from Sweden and Finland toward long term leadership. With a strong network, a well proven value creation process, and a robust financial track record, we offer a solid platform for entrepreneurs and co-owners with the ambition to realize their companies’ full potential.

  • Commerce

    Commerce

    Rite Ventures Works with B2C and B2B companies in commerce. We engage with retailers, brands, and other ecosystem participants that have unique product propositions we believe in for the long term. With the customer value at the core, we seek to leverage technology, AI, and data to enhance offerings and enable scalability during growth.

  • Software

    Software

    We have extensive experience in software and tech infrastructure, with numerous successful growth and transformation journeys in both horizontal and vertical software companies, including software compounders, hosting, payments, ERP systems, data providers and AI platforms.

Our portfolio

Baestyle
Savotta
Takomo
1080 Motion
Leoní
Kamerastore
SEO AI
Tekve
Softhaven
Custobar
Puhdistamo
Söder Sportfiske
Lemonsoft
CDON
Nelly Group
Qliro Ab
Modular Finance
Innohome
Frank Dandy
Verkkokauppa.com
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Exits

Skincity

Skincity offers professional skincare products and advice directly to end-customers.

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Verkkokauppa

E-commerce retailer.

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Nebula

Nebula is a market-leading provider of cloud services, IT infrastructure and network services to small and medium-sized companies in the Finnish market.

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Paradox Interactive

Publisher of PC-based strategy games.

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Business principles

Investing our own funds makes us independent from external stakeholders. And being independent enables us to be stable and reliable partners.
We spend time ensuring that our operational, market, and strategic knowledge is always both hands-on and in-depth. We continuously try to make sure we understand the operational reality that our portfolio companies face every day.
Rite aims to be the best equity partner for the best software and e-commerce companies from Sweden & Finland. As an active partner, we’re in the business of transforming growth companies for expansion and long-term category winners. With a well-proven value creation process and a consistent sector focus, we can act as a catalyst in developing businesses and supporting their leaders towards their full potential.
We primarily invest and act as minority owners as we believe this creates the best incentives for our partners to continue building a successful company. Our opinions on strategic and operational issues should be valued regardless of our voting rights – otherwise we have not built the necessary trust for a successful partnership.
Sustainable competitive edge is most often built when superior customer value is created under financial constraint.
Engaging in media coverage, panels or conferences dilutes our time and focus which is solely on value creation. We avoid companies in which the entrepreneurs are focused on building their personal brand value – the best business builders focus on their business and customers.
We see no correlation between education and great entrepreneurs.
We avoid quick flips. We are careful with turn-arounds. Difficult situations usually get more difficult.
We are careful with debt and avoid extensive financial engineering. Sometimes a merger, acquisition or leverage can be useful, but it should not be the primary building blocks of a successful value creation story.
We believe sustainable business processes including sound ethical standards enable healthy value creation in the long-term.
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