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SIMSTORE International receives 15 MSEK fundingRite Internet Ventures invests 15 million SEK in Swedish company Simstore International. The aim is to revolutionize the global market research business with the unique web-based method, SIMSTORE360, mapping consumer behavior. SIMSTORE360® is an Internet based virtual shopping environment. It is a unique way of measuring consumer behavior at the point of purchase and helps to enhance product pricing, package design and product launches. "Since we launched SIMSTORE360® we have received very positive feedback from the clients since our method assists them in making decisions based on consumer behavior in a competitive store environment", says Andreas Lee, who is one of the founders.SIMSTORE International AB is en spin-off from market research Company NORM – Nordic Market Research AB. NORM was founded in 2002 by serial entrepreneurs Andreas Lee and Anders Örbom whom among other things have previously founded Tasteline.com. "The money received will be used to further develop our technology and for international expansion. Our knowledge of the business together with the experience of Rite we hope will make SIMSTORE360® an important player on a global market", Anders Örbom continues."Me and Anders will focus on business development and sales, and therefore we will search for external CEOs' for each company. They will subsequently lead the international expansion that awaits" Andreas Lee concludes. For more information please contact:
Andreas Lee, CEO, NORM - Nordic Market Research AB
Anders Örbom CEO, SIMSTORE International AB
Christoffer Häggblom, MD, Rite Internet Ventures AB More information regarding the companies can be found on www.norm.se |
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